Federation Des Producteurs De Lait Du Quebec Print Mushrooms by Cossette Halifax, Cossette Quebec


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Industry Non-alcoholic drinks
Media Print, Magazine & Newspaper
Market Canada
Agency Cossette Halifax
Creative Steve Blanchet
Agency Cossette Quebec
Released May 2013

Credits & Description

Media: Outdoor
Category: Non-alcoholic drinks
Agency: Cossette
Brand: Fédération des producteurs de lait du Québec
Geo: Americas, Canada
Butter. To light up our taste buds.
The ads will be displayed at certain times on vertical displays, in bus shelters, in street column format and as “lumiquais” (backlit panels in metro stations) in major markets across Quebec. The media strategy is based on the fact that with the exception of the vertical format, the sites will be backlit, maximizing the concept and its visual effect.
Advertising Agency: Cossette, Canada
Creatives: Steve Blanchet, Marjorie Lapointe-Aubert
Account Service team: Véronik Bastien, Martine Delagrave
Media Planning: Catherine Charpentier / touché!
Photography: Mathieu Lévesque / La Cavalerie