Federico Naef Print FEDERICO NAEF by Publicis Zurich

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FEDERICO NAEF

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Industry Photo Development
Media Print, Magazine & Newspaper
Market Switzerland
Agency Publicis Zurich
Creative Director Martin Denecke
Art Director Thomas Berger
Copywriter Cyrill Wirz
Photographer Federico Naef
Released March 2010

Credits & Description

Category: Advertising & Media
Advertiser: FEDERICO NAEF
Product/Service: PHOTOGRAPHER
Agency: PUBLICIS
Type Of Ad: Magazine
Date of First Appearance: Mar 1 2010
Entrant Company: PUBLICIS, Zurich, SWITZERLAND
Creative Director: Martin Denecke
Copywriter: Cyrill Wirz
Art Director: Thomas Berger
Photographer: Federico Naef

English Translation of Main Headlines
Packshot photographer Federico Naef photographs himself – as a packshot
Instead of showing all his work on a single page like many other photographers do, he justshows himself in the specialized press and on billboards (on glossy photo paper) as a packshot.