LOVE by DDB Sao Paulo for Fedex

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LOVE

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Industry Postal, Courier, Shipping & Freight services
Media Print, Magazine & Newspaper
Market Brazil
Agency DDB Sao Paulo
Creative Director Julio Andery, Renata Florio, Sergio Valente, Moacyr Netto, Rodrigo Almeida
Copywriter Daniel Xavier
Account Supervisor Joca Guanaes, Andre Lang, Anna Paola Teixeira
Illustrator Caio Rogério, Ink Animacoes Team
Released March 2010

Credits & Description

Category: Business Products & Services
Advertiser: FEDEX
Product/Service: COURIER SERVICES
Agency: DDB BRASIL
Date of First Appearance: Mar 29 2010 12:00AM
Entrant Company: DDB BRASIL, São Paulo, BRAZIL
Entry URL: http://74.53.90.197/love
Creative Director: Sergio Valente (DDB Brasil)
Creative Director: Moacyr Netto (DDB Brasil)
Creative Director: Rodrigo Almeida (DDB Brasil)
Creative Director: Renata Florio (DDB Brasil)
Art Director: Luiz Chicanelli "Guto" (DDB Brasil)
Copywriter: Daniel Xavier (DDB Brasil)
Illustrator: Ink Animacoes team (Ink Animacoes)
Sound Design: Luis Bergmann (Cromo.sonica)
Sound Design: Kevim MacLeod
Motion Designer: Luiz Chicanelli "Guto" (DDB Brasil)
Developer: Luiz Chicanelli "Guto" (DDB Brasil)
Production Manager: Gustavo Alves "Denis" (DDB Brasil)
Account Supervisor: Anna Paola Teixeira, Andre Lang (DDB Brasil)
Account Supervisor: Joca Guanaes (DDB Brasil)
Illustrator: Caio Rogério (DDB Brasil)

English Synopsis
FedEx has always talked about being trustworthy and fast in its communication. But we decided to change the subject. That's why we created this banner that shows a little of the responsability behind every delivery and our staff's commitment for the package to reach its destination.