Fevi Kwik Print Figurine - Lady in White by Ogilvy & Mather Mumbai

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Figurine - Lady in White

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Industry Paints, Paint Brushes, Adhesives
Media Print, Magazine & Newspaper
Market India
Agency Ogilvy & Mather Mumbai
Art Director Ashish Naik, Sagar Pednekar
Copywriter Tushar Badal Pal
Photographer A.j. Raina
Illustrator Chetan Mahajan, Santosh Dhadve
Released February 2013

Credits & Description

Fevikwik is a one drop instant adhesive that fixes things rather quickly. The idea from Ogilvy, Mumbai here portrays the same: an expensive figurine that's broken gets fixed before you know it, giving it a second life. The visuals depict the speed at which the broken statue gets replaced by a fixed one.

Category: Household, garden & pets
Client: Pidilite Industries Limited
Agency: Ogilvy, Mumbai
Country: India
National Creative Director: Abhijit Avasthi
National Creative Director: rajiv rao
Creative Director: Tushar Pal
Creative Director: Ashish Naik
Copywriter: Tushar Pal
Art Director: Ashish Naik
Art Director: sagar pednekar
Business Director: Vivek Verma
Photographer: A.J. Raina
Illustrator: Chetan Mahajan
Illustrator: Santosh Dhadve
Account team: Preetish Gupta
Account team: Bindi Kanakia