Fevicol Print Fevicol: End of the world by Ogilvy & Mather Mumbai

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Fevicol: End of the world

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Industry Paints, Paint Brushes, Adhesives
Media Print, Magazine & Newspaper
Market India
Agency Ogilvy & Mather Mumbai
Account manager Ramchandran Sridhar, Preetish Gupta
Released December 2012

Credits & Description

Category: Household, garden & pets
Brand: Fevicol
Agency: Ogilvy & Mather, Mumbai
Country: India
The day immediately following the predicted 'end of the world', Ogilvy Mumbai released an ad for Fevicol. The ad plays on the age-old benefit of this brand that claims to hold things together better than anything else. Exaggeration that brings a smile to the face has been in the DNA of the brand and this one is no different.

Category: Household, garden & pets
Client: Fevicol
Agency: Ogilvy & Mather, Mumbai
Country: India
National Creative Director: Abhijit Avasthi
Group CD / Copywriter: Harshad Rajadhyaksha
Group CD / Copywriter: kainaz karmakar
Business Director: Vivek Verma
Account manager: Ramchandran Sridhar
Account manager: Preetish Gupta