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Industry Cars
Media Print, Magazine & Newspaper
Market Brazil
Agency Leo Burnett Tailor Made Sao Paulo
Account Supervisor Raphael Pinho, Cintia Mourão, Daniela Ferreira, Pedro Lage
Copywriter Mario Augusto Cintra
Illustrator Vetor Zero Team
Creative Director Ruy Lindenberg
Art Director Renato Butori, Alexandre 'rato' Pagano, Henrique Del Lama
Released February 2011

Awards

Cannes Lions 2011
Press Lions Other Vehicles, Auto Products & Services Silver
Press Lions Art Direction Bronze
Press Lions Illustration Bronze
Clio Awards 2011
Print Product/Service Bronze

Credits & Description

You never know how big of a problem you will find.
Introducing the fiat ambulance line.
Title: CANNON
Advertiser/Client: FIAT
Product/Service: FIAT AMBULANCE
Entrant Company: LEO BURNETT BRASIL São Paulo, BRAZIL
Advertising Agency: LEO BURNETT BRASIL São Paulo, BRAZIL
Creative Director: Ruy Lindenberg
Art Director: Renato Butori/Alexandre Pagano/Henrique Del Lama
Copywriter: Mario Cintra
Advertiser's Supervisor: C.belini/Lélio Ramos/João Ciaco/Malú Antonio/Ana Brant
Planner: Tiago Lara
Account Supervisor: Cintia Mourão/Raphael Pinho/Daniela Ferreira/Pedro Lage
Art Buyer: Stella Crippa/Mauro Moura
Illustrator: Vetor Zero
Published: January 2011

The Print Ad titled Cannon was done by Leo Burnett Tailor Made Sao Paulo advertising agency for product: Fiat Ambulance Line (brand: Fiat) in Brazil. It was released in Feb 2011.