Fiat: Darwin by Leo Burnett Tailor Made Sao Paulo for Fiat

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Fiat: Darwin

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Industry Cars
Media Print, Magazine & Newspaper
Market Brazil
Agency Leo Burnett Tailor Made Sao Paulo
Art Director Murilo Melo
Copywriter Julio Cesar D'alfonso
Released November 2011

Credits & Description

If you want your last words to be the same as Charles Darwin's, simply text: "I'm not the least afraid to die" while you drive.

Advertising Agency: Leo Burnett Tailor Made, Brazil

Creative Director: Marcelo Reis
Art Director: Murilo Melo
Copywriter: Julio D’Alfonso
Illustration: Mário Niveo
Account Managers: Cíntia Mourão, Raphael Pinho, Daniela Ferreira, Eduardo Crepaldi
Planning: Marcello Magalhães, Tiago Lara
Media Managers: Fernando Sales, Daniela Franco, Leonardo Gomes, Thais Galluci, Caio Lima