ONE THING LEADS TO ANOTHER by AgenciaClick Isobar Sao Paulo, Isobar Sao Paulo for Fiat

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ONE THING LEADS TO ANOTHER

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Industry Cars
Media Print, Magazine & Newspaper
Market Brazil
Agency AgenciaClick Isobar Sao Paulo
Art Director Diogo Valim, Gabriel Rezende
Copywriter Estevão Queiroga
Agency Isobar Sao Paulo
Released January 2010

Credits & Description

Category: Automotive Products & Services
Advertiser: FIAT
Product/Service: NEW DOBLÒ 2010
Agency: AGÊNCIACLICK ISOBAR
Date of First Appearance: Jan 18 2010 12:00AM
Entrant Company: AGÊNCIACLICK ISOBAR, São Paulo, BRAZIL
Entry URL: http://www.congado.net/2009/fiat/doblo/website/en/
Chief Creative Officer: Raphael Vasconcellos (AgênciaClick Isobar)
Creative Director / Copywriter: Eduardo Battiston (AgênciaClick Isobar)
Art Director: Diogo Valim (AgênciaClick Isobar)
Art Director: Gabriel Rezende (AgênciaClick Isobar)
Copywriter: Estevão Queiroga (AgênciaClick Isobar)
User Experience Designer: Fabrício Teixeira (AgênciaClick Isobar)
User Experience Designer: Caio Braga (AgênciaClick Isobar)
Art Assistant: Alexandre Claudino (AgênciaClick Isobar)
3D Artist: Rafael Baddini (AgênciaClick Isobar)
3D Artist: Fabrício Ribeiro (AgênciaClick Isobar)
Motion Designer: Fernando Colares (AgênciaClick Isobar)
Agency Producer: Pamela Cardoso (AgênciaClick Isobar)
Account Director: Cláudio Souza (AgênciaClick Isobar)
Account Manager: Ernane Melo (AgênciaClick Isobar)
Project manager: Maira Zaclis (AgênciaClick Isobar)
: Bossa Nova Films (Production Company)
Sound Design: (Cromossonica)

English Synopsis
We created a website based on the concept “One thing leads to another. Fiat’s New Doblò leads to them all”. Consumers were invited to write something that leaded to something else. Next, cartoonists did drawings mixing the users’ ideas with Fiat’s New Doblò. From January 18th to the 22nd, twelve artists took turns, 8 hours a day, to convert the consumers’ ideas into illustrations, broadcasted live on the website. The thousands of drawings suggested by the consumers were used in the pieces of New Doblò’s campaign. On this website, each one of the 6000 created drawings generated wallpapers for download and videos, which could be watched on-demand or shared on social networks.