Favorite Position by FCB Chicago for Fiat

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Favorite Position

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Industry Cars
Media Print, Magazine & Newspaper
Market United States
Agency FCB Chicago
Chief Creative Officer Todd Tilford
Art Director Franki Geib
Copywriter Kate Cullen
Designer Jackson Bernard
Released December 2016

Credits & Description

FIAT ran playboy ads in the September and October issues, showcasing the newly launched 124 Spider Abarth, in a fun, cheeky way that represents the brand, as well as the medium.
Media: Print
Category: Automotive
Client: FCA – Fiat Chrysler Automotive
Agency: FCB Chicago
Country: United States of America
Chief Creative Officer: Todd Tilford
Copywriter: Kate Cullen
Art Director: Franki Geib
Executive Producer: Marybeth Oskin
Designer: Jackson Bernard
Chief Marketing Officer: Kelly Graves
Senior Production Artist: Daniel Abrigg
FIAT Global CMO: Olivier Francois
Head of FCA USA Advertising: Marissa Hunter
Head of Brand Communications FIAT North America, Head of FCA Retail Marketing: Casey Hurbis
FIAT USA Advertising Manager: Meghan England