Fiat Print Fiat: Fiat Street Evo by Leo Burnett Iberia Madrid

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Fiat: Fiat Street Evo

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Industry Cars
Media Print, Magazine & Newspaper
Market Spain
Agency Leo Burnett Iberia Madrid
Executive Creative Director Chacho Puebla
Art Director Sergio Lobo, Fred Bosch
Copywriter Francisco Cassis
Producer Victor Moreno, Iphonedroid
Account manager Felipe Alexandre-García
Released May 2011


ADC*E 2011
Web & Alternative Use of Media Winners Mobile applications Gold

Credits & Description

Fiat Street Evo it's an app (for iPhone and Android) that recognizes traffic signs and transforms them into features of the new Punto Evo. The app recognizes traffic signs as if they were QR codes and it associates each sign with a feature directly related to that sign.For example; a STOP sign will tell the user all about the new breaking system, a CURVE ahead sign will tell the user that the car has an intelligent lighting system that guides you in curves. And the list goes on with every sign and feature of the car. But it's no fun just reading a catalogue. That's why Street Evo was actually a game. To get people to use the app, Leo Burnett, Madrid hid an actual Punto Evo and hundreds of prizes within traffic signs. The first ones to come across gifts got to keep them. Simple!
Category: Automotive
Client: Fiat
Agency: Leo Burnett Iberia, Madrid
Production: iPhoneDroid
Country: Spain
Digital creative: Fred Bosch
Account Director: Asier Garcia
Digital Project Manager: Alfredo Laguia
Executive Creative Director: Chacho Puebla
Creative Director: sergio lobo
Creative Director: Francisco Cassis
Art Director: Fred Bosch
Art Director: sergio lobo
Copywriter: Francisco Cassis
Producer: Victor Moreno
Account manager: Felipe Garcia
Creative Advisor: Tura
Head of PR: Sarah Okrent
Audiovisual Production: Hugo Lage, Rui Lousão
Producer: iPhoneDroid