Fiat Freemont: The earthliner, 1 by Leo Burnett Warsaw for Fiat

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Fiat Freemont: The earthliner, 1

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Industry Cars
Media Print, Magazine & Newspaper
Market Poland
Agency Leo Burnett Warsaw
Creative Director Pawel Heinze
Copywriter Lukasz Witkiewicz
Photographer Adelmo Barreira
Released October 2012

Credits & Description

Media: Print
Geo: Poland
Category: Automotive
Agency: Leo Burnett
Brand: Fiat
Freemont. The earthliner.

Freemont.The earthliner. To enhance power, speed and comfort of Fiat Freemont; which all together give a sensation similar to that of flying on a plane; we combined a car crossing a sky-like monochromatic terrain with condensation trail. We also use expression earthliner which phonetically and semantically refers to a world airliner– passenger aircraft. Press ads were released contextually in magazines which are distributed on boards of the planes. Passengers of several airlines read "The earthliner“ Fiat Freemont advertisements in journals such as AirGo! or Airgate.

Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Director: Pawel Heinze
Art Directors: Leszek Ziniewicz, Ewa Trzpil-Jesionek
Copywriter: Lukasz Witkiewicz
Illustrator: 3D CGI studio - FINISHIZER
Photographer: stock
Account director: Marta Obluska
Account Manager: Agnieszka Makarewicz
Published: June 2012