Fiat: Martin Luther King by Leo Burnett Tailor Made Sao Paulo for Fiat

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Fiat: Martin Luther King

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Industry Cars
Media Print, Magazine & Newspaper
Market Brazil
Agency Leo Burnett Tailor Made Sao Paulo
Art Director Murilo Melo
Copywriter Julio Cesar D'alfonso
Released November 2011

Credits & Description

If you want your last words to be the same as Martin Luther King's simply text "Make sure to play 'precious lord, take my hand.' Play it real pretty. For me" while you drive.

Advertising Agency: Leo Burnett Tailor Made, Brazil

Creative Director: Marcelo Reis
Art Director: Murilo Melo
Copywriter: Julio D’Alfonso
Illustration: Mário Niveo
Account Managers: Cíntia Mourão, Raphael Pinho, Daniela Ferreira, Eduardo Crepaldi
Planning: Marcello Magalhães, Tiago Lara
Media Managers: Fernando Sales, Daniela Franco, Leonardo Gomes, Thais Galluci, Caio Lima