Mascara by DDB Paris for Anlci

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Mascara

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Industry Government & Other Authorities
Media Print, Magazine & Newspaper
Market France
Agency DDB Paris
Executive Creative Director Sylvain Thirache, Alexandre Hervé
Art Director Emmanuel Courteau
Copywriter Jean-Francois Bouchet
Account manager Pierre Beffa
Released February 2013

Awards

Eurobest 2013
Print FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES Gold

Credits & Description

Category: Public services & utilities
Brand: ANLCI
Agency: DDB Paris
Country: France
The ANLCI is a governmental agency that gathers nearly 60 local associations. Their goal is to put an end to illiteracy in France. The campaign was aimed to remind everyone that 3 million people are handicapped everyday by illiteracy. A second aim was to push people to sign the petition to make of illiteracy the national great cause of 2013 (decision to be made by the government in february 2013).
The campaign puts everyone in the same situation as illiterate people. At first you see an ordinary commercial poster for a car, a beach resort or a mascara. Then you realize it is not, because you can read, on the contrary of 3 million illiterate people in France.
Category: Public services & utilities
Client: ANLCI
Agency: DDB Paris
Country: France
Executive Creative Director: Alexandre Hervé
Art Director: Emmanuel Courteau
Copywriter: Jean-Francois Bouchet
Account Director: Jean-Jacques Sebille
Agency Producer: Quentin Moenne Loccoz
Agency Producer: Justine Bruneau
Account team: Sophie Legent
Account team: Kenza Adeïda
Account manager: Pierre Beffa