Financial Times: Seeing Stars by Tribal London for Financial Times

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Financial Times: Seeing Stars

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Industry Magazines
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Tribal London
Executive Creative Director Jeremy Craigen
Released May 2012

Credits & Description

Media: Print
Geo: United Kingdom
Category: Media
Agency: DDB
Brand: Financial Times
The Eurozone crisis. How hard will it hit America?
For a global perspective, subscribe at ft.com/subscribe

To encourage American readers to take more of a global perspective, DDB UK have created a topical press advertisement for the Financial Times featuring Barack Obama. Using the stars from the EU flag the execution shows the possible effect of a hard-hitting Eurozone crisis with a touch of wit and humour.

Advertising Agency: DDB, UK
Executive Creative Director: Jeremy Craigen
Creative Directors: Matt Lee, Pete Heyes
Art Directors: Aaron McGurk, Chris Lapham
Copywriters: Chris Lapham, Aaron McGurk
Design: Aaron McGurk
Account Team: Charlie Elliot, Flemming Lerche