Finnish Refugee Council Print The Illiteracy Font by 358 Helsinki

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The Illiteracy Font

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Industry Public awareness, Public Safety, Health & Hygiene, Social Services
Media Print, Magazine & Newspaper
Market Finland
Agency 358 Helsinki
Art Director Antero Jokinen
Released October 2012

Credits & Description

Media: Online
Geo: Finland
Category: Public interest
Agency: 358
Brand: Finnish Refugee Council
Download the font: http://pakolaisapu.fi/lukutaito
The FB app: http://www.facebook.com/pakolaisapu/app_414025218646916

Finnish Refugee Council wants to make people aware of third world illiteracy. So, for the international Literacy Day we created an unreadable font. The font was used and discussed in Scandinavia’s biggest newspaper Helsingin Sanomat and its weekly supplement NYT, in the website of tabloid Iltalehti and in Strada, a cultural TV programme on YLE the Finnish equivalent of BBC. We also made a Facebook app to write unreadable status updates. During the Literacy day the Facebook app was used 2238 times. Please donate to the good cause by clicking this link. You can also download the font file there.

Advertising Agency: 358 Helsinki, Finland
Copywriters: Taro Korhonen, Axa Fahler
Art Director: Antero Jokinen
CTD: Katja Koivisto