First Edition Restaurant: Grapes by Ogilvy & Mather London for First Edition

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First Edition Restaurant: Grapes

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Industry Restaurants, Pubs & Bars
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Ogilvy & Mather London
Creative Director Paul Smith At Busty Kelp
Art Director Mike Watson
Account Supervisor Christina Irvin-Bell
Typographer Steve O' Leary
Illustrator Jon Morgan
Released January 2011

Awards

London International Awards 2011
Design Poster Campaign Bronze

Credits & Description

Category: Illustration
Advertiser: FIRST EDITION
Product/Service: RESTAURANT
Agency: OGILVY & MATHER ADVERTISING LONDON
Type Of Ad: Magazine
Date of First Appearance: Sep 1 2010
Entrant Company: OGILVY & MATHER ADVERTISING LONDON, UNITED KINGDOM
Creative Director: Paul Smith
Copywriter: Jon Morgan
Art Director: Mike Watson
Illustrator: Jon Morgan
Typographer: Steve O' Leary
Account Supervisor: Christina Bell
Advertiser's Supervisor: Pamela Schneider
Other Credits: Design - Room Design
Basic description of the project:
First Edition has been operating as one of Canary Wharfs finest independent restaurants for 15 years. First Edition wanted a campaign to celebrate this event and raise their profile among their target audience, working professionals within the Wharf. A poster/outdoor campaign was designed to 'pique" interest. On first observation the posters look like an ad for classic book cover First Editions. However the ads had been cleverly adapted, including illustrations of the restaurant and the restaurateur name as the authors name.