BASIC INSTINCT by Sra Rushmore for Flex

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BASIC INSTINCT

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Industry Household maintenance & pet products, Home Furniture
Media Print, Magazine & Newspaper
Market Spain
Agency Sra Rushmore
Executive Creative Director Miguel Garcia Vizcaino
Creative Director Carlos Alija
Art Director Jesus Morilla, Sara Alonso
Copywriter Martín Subercaseaux
Photographer Javier Tles
Account Supervisor Ana Herrero
Released July 2010

Credits & Description

Category: Home Appliances & Furnishings
Advertiser: FLEX
Product/Service: MATTRESSES
Agency: SRA RUSHMORE
Type Of Ad: Newspaper and Magazine
Date of First Appearance: Jul 6 2010
Entrant Company: SRA RUSHMORE, Madrid, SPAIN
Executive Creative Director: Miguel García Vizcaíno
Creative Director: Carlos Alija
Copywriter: Martín Subercaseaux
Art Director: Jesús Morilla/Sara Alonso
Photographer: Javier Tles
Account Supervisor: Ana Herrero
Advertiser's Supervisor: Gerardo España

English Translation of Main Headlines
Flex uses humor to invite us to renew our dreams. Our old mattresses have become impregnated with outdated dreams that are ready to be renewed.