Fnac: Carnival Masks by Hype for Fnac

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Fnac: Carnival Masks

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Industry Retail, Distribution & Rental companies
Media Print, Magazine & Newspaper
Market Brazil
Agency Hype
Creative Director Andrei Ivanoff
Copywriter Caline Fonteneau
Released January 2012

Credits & Description

Break a leg.

Created to be on the guide of one of the most prestigious theatre festivals in Brazil, we tried to bring the products offered by Fnac(Books, cinema, music and entertainment) in to the context of the theatre. We found an interesting solution by playing with the classic "Carnival Mask" that for centuries is considered the symbol of dramaturgy and scenic arts in the world and the most recognized characters of modern literature and cinema in the universe.

Advertising Agency: Hype, São Paulo, Brazil
Creative Director: Andrei Ivanoff
Art Directors: Andrei Ivanoff, Bruno Silva
Copywriter: Caline Fonteneau