BAR by CUCKOO for FOLTENE

BAR

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Industry Hair Care, Health & Pharmaceutical Products
Media Print, Magazine & Newspaper
Market Singapore
Agency CUCKOO
Creative Director Robert Davies, John Scott
Art Director David Wong
Copywriter Boyd Champness
Photographer Invy Ng - Shooting Gallery
Released April 2010

Credits & Description

Category: OTC Pharmacy
Advertiser: FOLTENE
Product/Service: HAIR LOSS TREATMENT
Agency: CUCKOO
Creative Director: John Scott/Robert Davies
Copywriter: Boyd Champness
Art Director: David Wong
Account Manager: Edwin Tay
Advertiser's Supervisor: Ms. Selina Ho
Photographer: Invy Ng (Shooting Gallery Asia)
Other Credits: Digital Imaging: Wishing Well
Type Of Ad: Magazine
Date of First Appearance: Apr 1 2010 12:00AM
Entrant Company: CUCKOO, Singapore, SINGAPORE

English Translation of Main Headlines
Research and anecdotal evidence suggest that people losing their hair are very self-conscious, and often perceive other people to be staring at their hairlines. We have therefore taken this insight and used it to tap into their insecurities.