FontShop: Sharon by Proximity Paris for FontShop

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FontShop: Sharon

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Industry IT Solutions & Professional Networks
Media Print, Magazine & Newspaper
Market France
Agency Proximity Paris
Creative Director Valerie Levy-Harrar
Art Director Eric Perrin
Copywriter Tormo Greg
Released September 2012

Credits & Description

Category: Other
Brand: FontShop
Agency: Proximity BBDO Paris
Country: France
FontShop and Proximity BBDO Paris launch a worldwide campaign targeted at the worldâs most creative people: âFont Me Iâm FamousâFontShop, the first independent retailer for desktop, web and mobile typefaces, wanted to spark creative peopleâs curiosity for its 150,000 fonts catalogue by making them play with one of the things that makes their fonts so special: their names.

With the âFont Me Iâm Famousâ campaign, FontShop and Proximity BBDO Paris target art and advertising creatives through a worldwide integrated initiative:

· By asking them to guess fontsâ names based on those of famous people (the fonts enigma) in a print campaign displayed in various creative-minded magazines.By inviting them to create their own âFont Me Iâm Famousâ posters by playing on words and names on a dedicated web/mobile site www.fontmeimfamous.comUltimately, the experience will incite them to browse the extensive FontShop catalogue and to look at fonts in a whole new way.

Category: Other
URL: http://www.fontmeimfamous.com
Client: FontShop
Agency: Proximity BBDO Paris
Country: France
Creative Director: Valérie Levy-Harrar
Copywriter: Tormo Greg
Art Director: Perrin Eric
Digital creative: Faure Stephane
Sound Design: Lepage Aymeric
Account Director: Lacaille Caroline
Chief Executive Officer: Rippe Olivier