Forbes Print Women - Jenny Bezos by Ogilvy Sao Paulo

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Women - Jenny Bezos

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Industry Magazines, Human Rights
Media Print, Magazine & Newspaper
Market Brazil
Agency Ogilvy Sao Paulo
Chief Creative Officer Claudio Lima
Executive Creative Director Felix Del Valle
Creative Director Eduardo Doss
Art Director João Alexandre, Guga Bittencourt
Copywriter Guilherme Moreira, Phylippe Moura, Marcos Botelho
Production Stúdio Notan
Released June 2018

Awards

Lions Communication 2018
Print & Publishing Lions Sectors > Corporate Social Responsibility (CSR) / Corporate Image Bronze Lion Campaign

Credits & Description

Media: Print
Category: Publications & media
Client: FORBES BRASIL MAGAZINE
Agency: Ogilvy Brasil
Country: Brazil
President: Fernando Musa
Executive Creative Director: Felix del Valle
Chief Creative Officer: Claudio Lima
Creative Director: Eduardo Doss
Copywriter: Guilherme Moreira
Copywriter: Marcos Botelho
Copywriter: Phylippe Moura
Art Director: JOÃO ALEXANDRE
Art Director: GUGA BITTENCOURT
Producer: FRANCINI SANTIAGO
Illustrator: STUDIO NOTAN
Account Director: JULIANA FERNANDES
Photographer: Rodrigo Ribeiro
Published: June 2018
Synopsis:
The campaign from Ogilvy Brasil shows female versions of some of the most iconic billionaires to make the point that, if they were born women, their companies may have never seen the light of the day and they would have ended up being clients of their competitors. This has nothing to do with women capabilities. It's due to the fact that female entrepreneurs receive less funds, loans and government grants than their male counterparts.
Jenny Bezos probably wouldn't have founded Amazon.
Start ups founded by women receive only 7% of all venture capital raised each year.
More opportunities, more women on the list.