ADMIRABLE WORLD by J. Walter Thompson Sao Paulo for Ford

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ADMIRABLE WORLD

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Industry Cars
Media Print, Magazine & Newspaper
Market Brazil
Agency J. Walter Thompson Sao Paulo
Creative Director Roberto Fernandez David
Art Director Danilo Rodrigues, Carlos 'juca' Felipe, Mateus Knelsen, Giselle Moreira, Bruno Allucci
Copywriter Danilo Corci
Released February 2009

Credits & Description

Category: Illustration and Graphic Design
Advertiser: FORD
Product/Service: FORD EDGE
Agency: JWT BRAZIL
Date of First Appearance: Mar 1 2009 12:00AM
Entrant Company: JWT BRAZIL, São Paulo, BRAZIL
Entry URL: http://www.itsclicktime.com/2010/Ford/Edge/en
Chief Creative Officer / Creative Director: Mario D'andrea (JWT)
Creative Director: Roberto Fernandez (JWT)
Creative Director / Copywriter: Fábio Brandão (JWT)
Creative Director / Art Director: Jean Boechat (JWT)
Art Director: Danilo Rodrigues (JWT)
Art Director: Carlos 'juca' Felipe (JWT)
Art Director: Mateus Knelsen (JWT)
Art Director: Giselle Moreira (JWT)
Art Director: Bruno Allucci (JWT)
Copywriter: Danilo Corci (JWT)
Montion Design: Francisco 'chicó' Andrade (JWT)
Technology: Raphael Strada (JWT)
Technology: João Marquesini (JWT)
Account Team: Sergio Silveira (JWT)
Media Team: Ezra Geld (JWT)
Planning Team: Ken Fujioka (JWT)
Marketing Team: Antônio Baltar (Ford)
Account Team: Marcelo Prais (JWT)
Account Team: André Ballesteiros (JWT)
Account Team: Rodrigo Falcão (JWT)
Account Team: Rodrigo Victório (JWT)
Account Team: Carolina Rocha (JWT)
Account Team: Livia Rodrigues (JWT)
Account Team: Beatriz Genta (JWT)
Planning: Daniel Tomazo (JWT)
Planning: Paulo Macari (JWT)
Planning: Felipe Senise (JWT)
Marketing: Mauricio Greco (Ford)
Marketing: Rode Alves (Ford)
Marketing: Andrea Maizza (Ford)
Marketing: Carla Freire (Ford)
Marketing: Wilson Vasconcellos (Ford)
Marketing: Jeane Fabiano (Ford)
Media: Renata Valio (JWT)
Media: Luciano Mantelli (JWT)
Media: Leonardo Longo (JWT)

English Synopsis
The communication strategy adopted to announce the arrival of the New Ford Edge in Brazil highlighted invaluable values for the target public. On the Internet, the application of this concept was achieved through the development of a hotsite with suggestions of rides that spark the interest of consumers. For each travel route option an unforgettable experience was presented to the consumer and a feature of the car was associated with it. Note: the site offers three options of languages for navigation (Portuguese, English and Spanish.)