Ford: Brazil by Ogilvy & Mather Frankfurt for Ford

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Industry Cars
Media Print, Magazine & Newspaper
Market Germany
Agency Ogilvy & Mather Frankfurt
Art Director Helmut Meyer
Copywriter Dr. Stephan Vogel, Peter Regnery
Account Supervisor Stefanie Ta, Michael Fucks Ogilvy Germany
Released December 2011

Awards

Epica Awards 2011
Print Automobiles Bronze

Credits & Description

The explorer. With Terrain Management System.
The new Ford Explorer 2011 with Terrain Management System on board offers appropriate traction for any driving conditions the roads and climate present – ranging from water, sand, snow, ice to mud and hill descents. Making off-road driving as easy and comfortable as on-road. On original satellite photos of mountains, steppes, deserts and river beds, we see typical road designations such as those used on motorist maps for motorways and highways.

Category: Cars & Automotives
Advertiser: US MOBILE
Product/Service: FORD EXPLORER
Agency: OGILVY FRANKFURT
Date of First Appearance: Apr 4 2011
Entrant Company: OGILVY FRANKFURT, GERMANY
Chief Creative Officer: Dr. Stephan Vogel
Executive Creative Director: Dr. Stephan Vogel
Creative Director: Helmut Meyer
Copywriter: Peter Regnery/Dr. Stephan Vogel
Art Director: Helmut Meyer
Account Supervisor: Michael Fucks/Stefanie Ta
Advertiser's Supervisor: Thomas Pfäffle

The Print Ad titled Ford: Brazil was done by Ogilvy & Mather Frankfurt advertising agency for product: Ford Explorer (brand: Ford) in Germany. It was released in Dec 2011.