Ford Print Ford: Brazil by Ogilvy & Mather Frankfurt

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Ford: Brazil

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Industry Cars
Media Print, Magazine & Newspaper
Market Germany
Agency Ogilvy & Mather Frankfurt
Art Director Helmut Meyer
Copywriter Dr. Stephan Vogel, Peter Regnery
Account Supervisor Stefanie Ta, Michael Fucks Ogilvy Germany
Released December 2011


Epica Awards 2011
Print Automobiles Bronze

Credits & Description

The explorer. With Terrain Management System.
The new Ford Explorer 2011 with Terrain Management System on board offers appropriate traction for any driving conditions the roads and climate present – ranging from water, sand, snow, ice to mud and hill descents. Making off-road driving as easy and comfortable as on-road. On original satellite photos of mountains, steppes, deserts and river beds, we see typical road designations such as those used on motorist maps for motorways and highways.

Category: Cars & Automotives
Advertiser: US MOBILE
Product/Service: FORD EXPLORER
Date of First Appearance: Apr 4 2011
Chief Creative Officer: Dr. Stephan Vogel
Executive Creative Director: Dr. Stephan Vogel
Creative Director: Helmut Meyer
Copywriter: Peter Regnery/Dr. Stephan Vogel
Art Director: Helmut Meyer
Account Supervisor: Michael Fucks/Stefanie Ta
Advertiser's Supervisor: Thomas Pfäffle