"Pato" by J. Walter Thompson Santiago for Ford

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"Pato"

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Industry Cars
Media Print, Magazine & Newspaper
Market Chile
Agency J. Walter Thompson Santiago
Executive Creative Director Leo Farfan
Creative Director Rodrigo Richards - Fernando Aljaro
Art Director Juan Urra - Cristian Salazar - Patricio Villegas
Copywriter Juan Urra - Cristian Salazar
Photographer Matias Del Campo - Titi Santos
Account Supervisor Rodrigo Gálvez
Released February 2010

Awards

FIAP 2011
Print Cars / Vehicles / Accessories / Fuels Silver Sun

Credits & Description

Category: Cars & Automotives
Advertiser: FORD CHILE
Product/Service: REAR VIEW CAMERA
Agency: JWT CHILE
Date of First Appearance: Dec 2 2010
Entrant Company: JWT CHILE, Santiago, CHILE
Executive Creative Director: Leo Farfan
Creative Director: Fernando Aljaro
Copywriter: Juan Urra - Cristian Salazar
Art Director: Juan Urra - Cristian Salazar - Patricio Villegas
Photographer: Matías Del Campo
Account Supervisor: Rodrigo Gálvez
Account Manager: Marcelo Leniz

English Translation of Main Headlines
We demonstrate an original way the benefits that a driver for the vehicle to have a rear view camera,
allowing safer and easier to park