Ford Print LUCIANA by J. Walter Thompson Sao Paulo

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LUCIANA

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Industry Cars
Media Print, Magazine & Newspaper
Market Brazil
Agency J. Walter Thompson Sao Paulo
Creative Director Mario D' Andrea, Roberto Fernandez David
Art Director Sthefan Ko, Roberto Fernandez, Rinaldo Ferrarezi, Mario D`andrea, Fábio Brandão
Copywriter Mauricio Machado, Fabio Leão Souza
Producer Flavio Colella, Fabio Sato
Photographer Rafael Costa, Eliza Flores
Account Supervisor Sergio Silveira, Carolina Rocha, Daniel Baena, Lívia Rodrigues, Marina Monfrinato, Rodolfo Luz, Felipe Bittar
Illustrator Estúdio Colletivo
Released April 2010

Credits & Description

Category: Cars
Advertiser: FORD
Product/Service: FIESTA
Agency: JWT BRAZIL
Type Of Ad: Newspaper and Magazine
Date of First Appearance: Apr 29 2010
Entrant Company: JWT BRAZIL, São Paulo, BRAZIL
Chief Creative Officer: Mario D' Andrea
Creative Director: Mario D' Andrea/Roberto Fernandez/Fábio Brandão/Rinaldo Ferrarezi
Copywriter: Fábio Brandão/Fabio Leão/Mauricio Machado
Art Director: Rinaldo Ferrarezi/Sthefan Ko
Photographer: Rafael Costa
Illustrator: Estúdio Colletivo
Art Buyer: Renata Sayão/Cris Bertella
Account Supervisor: Sergio Silveira/Carolina Rocha/Livia Rodrigues/Marina Monfrinato
Advertiser's Supervisor: Jorge Chear/Antônio Baltar/Mauricio Greco/Rode Alves/Lucíola De Almeida/Carla Freire/Andrea Ma
Account Manager: Sergio Silveira/Carolina Rocha
Planner: Ken Fujioka/Paulo Macari/José Lucas
Other Credits: Ezra Geld/Renata Valio/Silvia Trevisan/Priscila Dias
English Translation of Main Headlines
The campaign for the New Ford Fiesta presents the most stringent tests, created by consumers themselves.