Ford Print REAR VIEW CAMERA by Blue Hive London

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Industry Cars
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Blue Hive London
Creative Director Camilla Herberstein
Art Director Serge Pennings, Steve Vernon Clarke
Photographer James Day
Released August 2011

Credits & Description

Category: Cars
Advertiser: FORD
Product/Service: FORD FIESTA
Chief Creative Officer: Greg Burke
Creative Director: Camilla Herberstein
Copywriter: Serge Pennings/Steve Clarke
Art Director: Serge Pennings/Steve Clarke
Photographer: James Day
Art Buyer: Lesley Scott
Account Manager: Nikki Mackintosh
Planner: Stephen Wallace
Account Manager: Nikki Mackintosh
Planner: Stephen Wallace
Other Credits: Dennis Tuffnell

English Translation of Main Headlines
The aim was to highlight Fiesta’s convenient rear parking camera in a simple, visual way.