SYNC NONVERTORIAL by Team Detroit for Ford

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SYNC NONVERTORIAL

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Industry Cars
Media Print, Magazine & Newspaper
Market United States
Agency Team Detroit
Art Director Whitney Jenkins
Copywriter Shanky Das
Account Supervisor Patrick Stajich, Jeff Bratton, Rick Ross
Released May 2010

Credits & Description

Category: Cars
Advertiser: FORD MOTOR COMPANY
Product/Service: FORD FIESTA
Agency: TEAM DETROIT
Type Of Ad: Magazine
Date of First Appearance: May 1 2010
Entrant Company: TEAM DETROIT, USA
Chief Creative Officer: Toby Barlow
Copywriter: Shanky Das
Art Director: Whitney Jenkins
Account Supervisor: Rick Ross/Patrick Stajich/Jeff Bratton
Advertiser's Supervisor: Matt Vandyke
Planner: Emilie Hamer
Other Credits: Designer - Ruben Ramen

English Translation of Main Headlines
PLEASE READ

FORD FIESTA Nonvertorial: A smart collaboration between an actual news article and a print advertisement. Nonvertorials use the contents of the article to guide people to the message in the print ad. Most important, the deliberate absence of the term ‘advertorial’ on the top of the page leads most readers to believe that someone has actually taken a marker and drawn all over the page. In other words, a nonvertorial is actually an advertising message cleverly disguised as a feature story.