Apollo XIII by Bassat Ogilvy & Mather Madrid for Ford

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Apollo XIII

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Industry Cars
Media Print, Magazine & Newspaper
Market Spain
Agency Bassat Ogilvy & Mather Madrid
Copywriter Carlos Pérez-Sauquillo
Released April 2011

Awards

Cannes Lions 2011
Press Lions Cars Bronze

Credits & Description

Price that will never return.
Advertising Agency: Bassat Ogilvy, Madrid, Spain

Creative Directors: Ángel de la Jara, Rafael Hernández

Art Director: Lucas Gracia
Copywriter: Carlos Pérez-Sauquillo

Illustrator: Mico Toledo
Ford launches 500 Ford Ka at a very, very low price. A price so low, that it will never come back.
The idea: a living price is placed in situations where it is impossible for him to return. Sailing in the Titanic and boarding into the Apollo XIII.