Ford Print Ford Ka: Titanic by Bassat Ogilvy & Mather Madrid

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Ford Ka: Titanic

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Industry Cars
Media Print, Magazine & Newspaper
Market Spain
Agency Bassat Ogilvy & Mather Madrid
Creative Director Angel De La Jara, Rafa Hernandez
Art Director Lucas Gracia
Copywriter Carlos Pérez-Sauquillo
Account Supervisor Paloma Diaz, Olga Lamarca
Illustrator Ricardo Mico Toledo
Released April 2011

Credits & Description

Category: Cars
Advertiser: FORD SPAIN
Product/Service: FORD KA
Type Of Ad: Newspaper and Magazine
Date of First Appearance: Nov 14 2010
Entrant Company: BASSAT OGILVY GROUP, Madrid, SPAIN
Chief Creative Officer: Alvar Sunol
Creative Director: Rafa Hernandez/Angel De La Jara
Copywriter: Carlos Pérez-Sauquillo
Art Director: Lucas Gracia
Illustrator: Mico Toledo
Account Supervisor: Olga Lamarca/Paloma Diaz
Advertiser's Supervisor: Santiago Sainz/Pablo Vaquero

English Translation of Main Headlines
Ford launches 500 Ford Ka at a very, very low price. A price so low, that it will never come back.

The idea: a living price is placed in situations where it is impossible for him to return. Sailing in the Titanic and boarding into the Apollo XIII.