Ford Print Ford: TITANIC by Bassat Ogilvy & Mather Madrid

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Industry Cars
Media Print, Magazine & Newspaper
Market Spain
Agency Bassat Ogilvy & Mather Madrid
Creative Director Angel De La Jara, Rafa Hernandez
Art Director Lucas Gracia
Copywriter Carlos Pérez-Sauquillo
Account Supervisor Paloma Diaz, Olga Lamarca
Illustrator Ricardo Mico Toledo
Released June 2011


Cannes Lions 2011
Press Lions Cars Bronze

Credits & Description

1 of 2 Campaign
Type of Entry: Newspaper and Magazine
Type of Entry: Product & Service
Category: Cars
Advertiser/Client: FORD SPAIN
Product/Service: FORD KA
Entrant Company: BASSAT OGILVY GROUP Madrid, SPAIN
Advertising Agency: BASSAT OGILVY GROUP Madrid, SPAIN
Chief Creative Officer: Alvar Sunol
Creative Director: Rafa Hernandez/Angel De La Jara
Art Director: Lucas Gracia
Copywriter: Carlos Pérez-Sauquillo
Advertiser's Supervisor: Santiago Sainz/Pablo Vaquero
Account Supervisor: Olga Lamarca/Paloma Diaz
Illustrator: Mico Toledo
English Translation of Main Headlines:
Ford launches 500 Ford Ka at a very, very low price. A price so low, that it will never come back.
The idea: a living price is placed in situations where it is impossible for him to return. Sailing in the Titanic and boarding into the Apollo XIII.