Ford Print Marionette, 1 by GTB Sao Paulo

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Marionette, 1

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Industry Trucks, Vans & Pick-Up Trucks
Media Print, Magazine & Newspaper
Market Brazil
Agency GTB Sao Paulo
Associate Creative Director Rodrigo Strozenberg
Executive Creative Director Vico Benevides
Art Director Vinny Couto
Copywriter Lucas Arantes
Released March 2018

Credits & Description

Advertised brand: Ford Motor Company
Advertising agency: GTB, São Paulo, Brazil
Executive Creative Director: Vico Benevides
Associate Creative Director: Rodrigo Strozenberg
Art Director: Vinny Couto
Copywriter: Lucas Arantes
Illustrator: Romeu & Julieta
Photographer: Romeu & Julieta
Published: March 2018
In order to promote the independent suspension of Ford Ranger, highlighting the control and stability of the driver on any kind of terrain, we created two posters for dealerships, that show a hand controlling the truck with a marionette together with the concept “You’re always in control”.