Ford Print Marionette, 1 by Global Team Blue São Paulo

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Marionette, 1

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Industry Trucks, Vans & Pick-Up Trucks
Media Print, Magazine & Newspaper
Market Brazil
Agency Global Team Blue São Paulo
Associate Creative Director Rodrigo Strozenberg
Executive Creative Director Vico Benevides
Art Director Vinny Couto
Copywriter Lucas Arantes
Released March 2018

Credits & Description

Advertised brand: Ford Motor Company
Advertising agency: GTB, São Paulo, Brazil
Executive Creative Director: Vico Benevides
Associate Creative Director: Rodrigo Strozenberg
Art Director: Vinny Couto
Copywriter: Lucas Arantes
Illustrator: Romeu & Julieta
Photographer: Romeu & Julieta
Published: March 2018
Synopsis:
In order to promote the independent suspension of Ford Ranger, highlighting the control and stability of the driver on any kind of terrain, we created two posters for dealerships, that show a hand controlling the truck with a marionette together with the concept “You’re always in control”.