Ford Print STRANGE DAYS by J. Walter Thompson Sao Paulo

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Industry Cars
Media Print, Magazine & Newspaper
Market Brazil
Agency J. Walter Thompson Sao Paulo
Creative Director Jean Boechat, Roberto Fernandez David
Art Director Danilo Rodrigues
Copywriter Danilo Corci
Account Supervisor Sergio Silveira
Released October 2009

Credits & Description

Category: Illustration and Graphic Design
Advertiser: FORD
Product/Service: FORD RANGER
Date of First Appearance: Nov 1 2009 12:00AM
Entrant Company: JWT BRAZIL, São Paulo, BRAZIL
Entry URL:
Chief Creative Officer / Creative Director: Mario D'Andrea (JWT)
Creative Director: Roberto Fernandez (JWT)
Creative Director / Copywriter: Fabio Brandão (JWT)
Creative Director: Jean Boechat (JWT)
Art Director: Danilo Rodrigues (JWT)
Copywriter: Danilo Corci (JWT)
Illustration: Carlos Giovani (JWT)
Technology: Team (
Account Supervisor: Sergio Silveira (JWT)
Account: Priscila Oliveira (JWT)
Account: Carolina Rocha (JWT)
Account: Livia Rodrigues (JWT)
Account: Rodrigo Victorio (JWT)
Account: Beatriz Genta (JWT)
Head of Planning: Ken Fujioka (JWT)
Planner: Daniel Tomazo (JWT)
Planner: Paulo Macari (JWT)
Planner: Felipe Senise (JWT)
Head of Media: Ezra Geld (JWT)
Media Team: Renata Valio (JWT)
Media: Luciano Mantelli (JWT)
Media: Leonardo Longo (JWT)
Media: Fernando Conte (JWT)
Motion Designer: Francisco Andrade (JWT)

English Synopsis
For the launch of the new Ford Ranger, we created a totally new service for the rural workers: an application with important information for the target public, such as weather forecast, market prices and economic indicators.