Don't be the minivan guy, 1 by BBR Saatchi & Saatchi Israel for Ford

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Don't be the minivan guy, 1

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Industry Cars
Media Print, Magazine & Newspaper
Market Israel
Agency BBR Saatchi & Saatchi Israel
Creative Director Eran Nir
Art Director Kamil Mekhti
Copywriter Ronen Levin
Producer Bosmat Marmarely
Released August 2012

Credits & Description

Media: Print
Geo: Israel
Category: Automotive
Agency: Saatchi & Saatchi
Brand: Ford
If you need a big car, get the cool, sporty Ford S-Max – don’t fall into the trap of becoming the ‘minivan guy’.
Advertising Agency: BBR Saatchi & Saatchi, Israel
Agency CEO: Yossi Lubaton
Deputy Agency ECD: Yoram Levi
Chief Creative Officer: Nadav Pressman
Creative Director: Eran Nir
Copywriter: Ronen Levin
Art Director: Kamil Mekhti
Account group head: Nir Federbush
Account supervisor: Yogev Weiss
Account executive: Aiv Mishan
VP Planning: Gilly Sasson
Planner: Gilad Kremer
Photoshop: Yaniv Shahar
VP Production: Dorit Gvili
Producer: Bosmat Marmarely
Published: August 2012