Ford Print Yeah Nah by J. Walter Thompson Auckland

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Yeah Nah

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Industry Cars
Media Print, Magazine & Newspaper
Market New Zealand
Agency J. Walter Thompson Auckland
Executive Creative Director Justin Barnes
Art Director Justin Barnes
Copywriter Bob Moore
Released December 2017

Credits & Description

Media: Print
Title: Ford Transit Yeah Nah
Category: Automotive
Client: Ford Motor Company of New Zealand
Agency: J. Walter Thompson Auckland
Country: New Zealand
Executive Creative Director: Justin Barnes
Art Director: Justin Barnes
Copywriter: Bob Moore
Account Director: dominic henshall
Account manager: Harriette Hanson
Synopsis:
To announce the launch of the new Ford Transit Automatic in New Zealand J. Walter Thompson, Auckland, used one of New Zealand's most popular phrases 'Yeah Nah' which in New Zealand means 'Thanks but no thanks'.