Foreign Policy Print Yellen vs. Lagarde by Graffiti BBDO Bucharest

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Yellen vs. Lagarde

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Industry Magazines
Media Print, Magazine & Newspaper
Market Romania
Agency Graffiti BBDO Bucharest
Copywriter Andreea Popa
Creative Vlad Lazar
Illustrator Bob Toma
Account manager Oana Preda
Released April 2014

Credits & Description

Graffiiti BBDO Romania has launched a new campaign for Foreign Policy magazine. As a magazine that is all about news and ideas from around the world and trying to make sense of everything that happens on the global scene, Foreign Policy needed a campaign that would generate awareness, placing the magazine in people's minds as a way to stay connected to the day to day reality and to better understand it. Therefore, we created a series of visuals that tell people in an intriguing way how everything around the world is connected and has a role in each decision, agreement, disagreement or turn of events.
Category: Publications & media
Client: Foreign Policy Romania
Agency: Graffiti BBDO Bucharest
Country: Romania
Copywriter: andreea popa
Creative: Vlad Lazar
Creative Group Head/ Art Director: bob toma
Strategist: eleodor ghenoiu
Creative Catalyst: Ada Teslaru
Illustrator: bob toma
Account manager: Oana Preda