Works » WWF

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Print, Magazine & Newspaper
Market China
Agency BBH Shanghai
Executive Creative Director Johnny Tan
Copywriter Leo Zhang, Carol Ong
Art Director Yinbo Ma
Account Supervisor Jasmine Huang, Joyce Hong
Illustrator Jianfeng Pan
Released June 2008


Clio Awards 2009
Poster - Silver
Asia Pacific AdFest 2009
Print Craft Lotus Best Use of Illustration Silver
Print Craft Lotus Collateral Design Bronze

Credits & Description

Saving pandas is not our only mission. Over 10 million hectares of forests have been protected through our forest certification and sustainable forest management programs. Take a closer look at what we do and where you can make a difference.
Advertiser: WWF (World Wide Fund for Nature)
Agency: BBH China
Creative Director: Johnny Tan
Head of Copy: Leo Zhang
Senior Art Director: Yinbo Ma
Senior copywriters: Carol Ong, Leo Zhang
Agency Producer: Ken Wang
Illustrator: Alt Design
Market: China
Accounts Director: Jasmine Huang
Accounts Manager: Joyce Hong

The Print Ad titled Forest was done by BBH Shanghai advertising agency for product: Forest Management Campaign (brand: WWF) in China. It was released in Jun 2008.