SUPER SEXY CPR by Red Urban for FORTNIGHT LINGERIE

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SUPER SEXY CPR

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Industry Lingerie, Underwear, Pajamas, Tights & Stockings , Business equipment & services, Corporate Image
Media Print, Magazine & Newspaper
Market Canada
Agency Red Urban
Director Curtis Wehrfritz
Producer James Davis, Amanda Campbell
Editor Christina Humphries
Released April 2010

Credits & Description

Category: Viral Video
Advertiser: FORTNIGHT LINGERIE
Product/Service: LINGERIE
Agency: RED URBAN
Date of First Appearance: Apr 14 2010 12:00AM
Entrant Company: RED URBAN, Toronto, CANADA
Entry URL: http://www.vimeo.com/11673844
Executive Creative Director / Art Director: Christina Yu (Red Urban)
Art Director / Copywriter: Daniel Bonder (Red Urban)
Production Company: (Untitled Films)
Director: Curtis Wehrfritz (Untitled Films)
Producer: James Davis (Untitled Films)
Producer: Amanda Campbell (Red Urban)
Interactive Producer: David Isaac (Red Urban)
Developer: Richard Yu (Blind Mice Media)
Interactive Designer: John Thai (Red Urban)
Editor: Christina Humphries (Rooster)
Editorial Company: (Rooster)
Music Company: (Eggplant)
Composer: Adam Damelin (Eggplant)

English Synopsis
High-end lingerie is a category dominated by major labels with major advertising budgets. In order to put the boutique lingerie label Fortnight on the map, we created a web film that not only aroused, but instructed. Like any truly great viral, Super Sexy CPR is a video that has to be seen to be believed. An Internet sensation, it quickly transcended advertising to become a part of popular culture.