MATRIX RELOAD by Leo Burnett Dubai for Fox

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MATRIX RELOAD

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Industry TV Channels/Radio Stations and Programmes
Media Print, Magazine & Newspaper
Market United Arab Emirates
Agency Leo Burnett Dubai
Executive Creative Director Peter Bidenko Creative Director
Creative Director Mohamed Oudaha
Art Director Mohammad Aram
Copywriter Jaison Ben
Released May 2012

Awards

Asia Pacific Advertising Festival (AdFest) 2013
PRESS LOTUS Best of Communication Media and Publications BRONZE

Credits & Description

Type of entry: Magazine
Category: Publications & Media
Advertiser: FOX INTERNATIONAL CHANNELS MIDDLE EAST
Product/Service: TV STATION
Agency: LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Title: MATRIX RELOAD
Magazine, Newspaper or DM: Magazine
Corporate Name of Client: FOX International Channels Middle East
Client Account Directors: Lara Barkouki/Nadia Bedaywi
Agency: Leo Burnett Dubai, Dubai
Chief Creative Officer: Bechara Mouzannar
Executive Creative Director: Peter Bidenko
Creative Director: Mohamed Oudaha
Copywriter: Jaison Ben
Art Director: Mohammad Aram
Graphic Designer: Ammar Safi
Description of the Project
Nobody likes to be interrupted during movies, so Fox Movies created a special time-slot to air break-free movies.
Torn ads that split the movie scene in two demonstrated the benefit of watching movies without commercials.