CIGARETTE by 303Lowe Sydney for Fpa

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Industry Public awareness, Public Safety, Health & Hygiene
Media Print, Magazine & Newspaper
Market Australia
Agency 303Lowe Sydney
Creative Director Julian Watt
Art Director Derrick Kim
Copywriter Nick Levey
Photographer Adrian Lander
Released July 2009

Credits & Description

Category: Public Awareness Messages
Agency: 303 SYDNEY
Creative Director: Julian Watt
Copywriter: Nick Levey
Art Director: Derrick Kim
Photographer: Adrian Lander
Other Credits: Cream Studios/Sydney (Retouching)
Type Of Ad: Newspaper
Date of First Appearance: Jul 6 2009 12:00AM
Entrant Company: 303 SYDNEY, AUSTRALIA

English Translation of Main Headlines
On and around the 7th of February 2009 Victoria experienced a bushfire, the likes of which had never been seen in Australia’s history. This day has come to be known as Black Saturday. During the firestorm 173 people lost their lives, 2,029 houses and over 3,500 structures were reduced to ash. It was later discovered that one of the fires that caused the tragedy started from a discarded lit cigarette butt thoughtlessly tossed out of a car window.