|Industry||Charities, Foundations, Volunteers|
|Media||Print, Magazine & Newspaper|
|Agency||Cooch Creative Perth|
|Art Director||Aleisha Zappia|
Credits & Description
Free The Bears rescues and rehabilitates abused bears in South Asia. The organisation has a policy of not showing negative images of bears but needed to get the message out in an increasingly competitive marketplace. Budget was minimal as is usually the case in these situations so Cooch Creative, Perth used one of their bears and employed the of theatre of the mind to do the rest.