Paws by Cooch Creative Perth for Free The Bears

Paws

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Industry Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market Australia
Agency Cooch Creative Perth
Art Director Aleisha Zappia
Photographer Craig Kinder
Released May 2013

Credits & Description

Free The Bears rescues and rehabilitates abused bears in South Asia. The organisation has a policy of not showing negative images of bears but needed to get the message out in an increasingly competitive marketplace. Budget was minimal as is usually the case in these situations so Cooch Creative, Perth used one of their bears and employed the of theatre of the mind to do the rest.
Category: Charities & appeals
URL: http://freethebears.org
Client: Free The Bears
Agency: Cooch Creative Perth
Country: Australia
Art Director: Aleisha Zappia
Creative Director/ writer: Ron Samuel
Photographer: Craig Kinder
Chief Executive Officer: Matt Hunt