Freia: CAMPING by SMFB for Freia

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Freia: CAMPING

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Industry Chocolate
Media Print, Magazine & Newspaper
Market Norway
Agency SMFB
Art Director Carl-Erik Conforto
Copywriter Stig Bjolbakk
Photographer Bård Løken, Isidor Åstrøm
Account Supervisor Christian Steen
Released February 2010

Credits & Description

Category: Sweet Foods & Snacks
Advertiser: KRAFT FOODS
Product/Service: FREIA KVIKK LUNSJ CHOCOLATE
Agency: SMFB
Copywriter: Stig Bjølbakk
Art Director: Carl-Erik Conforto
Account Manager: Vibeke Wiedswang
Account Supervisor: Christian Steen
Illustrator: Isidor Åstrøm
Photographer: Isidor Åstrøm/Bård Løken
Other Credits: Graphic Design: Marius Hanstad
Type Of Ad: Newspaper
Date of First Appearance: Feb 4 2010 12:00AM
Entrant Company: SMFB, Oslo, NORWAY

English Translation of Main Headlines

Short synopsis: In Norway, Kvikk Lunsj is widely known as “The Hiking Chocolate”. It has held this strong position for more than 70 years. The classic Milk Chocolate from Freia has been the most sold chocolate in Norway since the 1960s. The ads communicate Freia’s latest product, combining Milk Chocolate with bits of Kvikk Lunsj.