Xerox Print ROBOT ARM by Tugboat

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Industry Business equipment & services
Media Print, Magazine & Newspaper
Market Japan
Agency Tugboat
Creative Director Yasumichi Oka
Art Director Kengo Kato
Copywriter Norihisa Dohmen
Photographer Yuji Uenoyama
Released October 2010

Credits & Description

Category: Business Equipment & Services
Advertiser: FUJI XEROX CO.
Product/Service: FUJI XEROX
Type Of Ad: Magazine
Date of First Appearance: Oct 21 2010
Entrant Company: TUGBOAT, Tokyo, JAPAN
Creative Director: Yasumichi Oka
Copywriter: Norihisa Dohmen
Art Director: Kengo Kato
Photographer: Yuji Uenoyama
Other Credits: Designer: Toru Imai/Tsuyoshi Kusano Prop Design: Ken Akaishi Producer: Kenji Mitsuhashi

English Translation of Main Headlines
It may perform perfectly, but it still can’t move us.

Performing without mistakes is not the essence of music. People are moved by the composer’s genius and the performer’s virtuosity as well as the fleeting beauty and power in each performance. This is what we call a lasting impression. How much of an impact can we make?
At Fuji Xerox, we strive to pull people’s heartstrings.