|Media||Print, Magazine & Newspaper|
|Creative Director||Eduardo Almeida E Chiquinho Lucchini|
|Photographer||Bernardo Cople, Shutter Stock|
|Account manager||Marina Gouvêia|
Credits & Description
On World Water Day, The Ondazul Institute launched a press campaign that, differently to most environmental ads, appealed to people's less noble feelings. The ads argue that, even thinking in selfish terms, protecting the oceans continues to be important.