Fundacao Ondazul Print NGO - Onda Azul: Selfishness 3 by Que Comunicacao

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NGO - Onda Azul: Selfishness 3

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Industry Public awareness
Media Print, Magazine & Newspaper
Market Brazil
Agency Que Comunicacao
Creative Director Eduardo Almeida E Chiquinho Lucchini
Copywriter Thiago Fernandes
Photographer Bernardo Cople, Shutter Stock
Account manager Marina Gouvêia
Released April 2013

Credits & Description

On World Water Day, The Ondazul Institute launched a press campaign that, differently to most environmental ads, appealed to people's less noble feelings. The ads argue that, even thinking in selfish terms, protecting the oceans continues to be important.
Media: Print
Category: Public interest
Client: Ondazul Institute
Agency: Quê Comunicação - Rio de Janeiro
Country: Brazil
Creative Director: Eduardo Almeida
Art Director: Bernardo Cople
Account Director: Tatiana Soter
Agency Producer: Álvaro Edir
Photographer: Bernardo Cople
Photographer: Shutter Stock
Account manager: Marina Gouvêia
Approved by: Tatiana Wehb