Fundacion Argentina De Trasplante (FATH) Print Corazón [spanish] by DDB Buenos Aires

Corazón [spanish]

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Industry Organ Donation
Media Print, Magazine & Newspaper
Market Argentina
Agency DDB Buenos Aires
Released April 2017


El Ojo Festival 2017
Vía Pública Bien Público, Responsabilidad Social Empresaria, Mensajes Gubernamentales, Políticos y Religiosos Bronce

Credits & Description

Category: Public Interest, NGO
Media: Print
Category: Health
Brand: FATH
Brand: Concientización Sobre La Donación de Órganos de
Product: Fundación Argentina de Transplante Hepático (fath)
Geo: Argentina
Advertising Agency: DDB, Argentina
Published: April 2017
Description: The FATH (Argentinian Foundation of Liver Transplant) along with DDB Argentina, created the attached awareness campaign to empower people become organ donors. With the help of an Argentinian artist, they recreated the most wanted organs in waiting lists with the trash bags and took the exhibition out to the streets of Buenos Aires, where everyone could see the message “this is where the organs that are not donated could end up in. Do not waste life, become a donor.” People quickly started taking action by sharing the message on social networks -using #STOPTRASHPLANT- and showing their friends and family their willingness to become donors.