GAGOSIAN by @radical.media for Gagosian Gallery

GAGOSIAN

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Industry Business equipment & services, Corporate Image
Media Print, Magazine & Newspaper
Market United States
Agency @radical.media
Designer Ryan Cuppernull
Producer Laura March
Released June 2012

Awards

Cannes Lions 2012
Mobile Lions Best Visual Design/Aesthetic Silver

Credits & Description

Type of entry: Craft
Category: Best Visual Design/Aesthetic
Advertiser: GAGOSIAN GALLERY
Product/Service: GAGOSIAN
Agency: @radical.media New York, USA
Advertiser GAGOSIAN GALLERY
Product GAGOSIAN
Entrant @radical.media New York, USA
Type of Entry: Craft
Category: Best Visual Design/Aesthetic
Title: GAGOSIAN
Advertiser/Client: GAGOSIAN GALLERY
Product/Service: GAGOSIAN
Entrant Company: @radical.media New York, USA
DM/Advertising Agency: @radical.media New York, USA

Exhibition Director: Kara Vander Weg (Gagosian)
Publications Manager: Darlina Goldak (Gagosian)
Publications Manager: Nicole Jedinak (Gagosian)
Publications Associate: Catherine Henry (Gagosian)
Publications Assistant: Alex Magnuson (Gagosian)
Video Production: Andie Trainer (Gagosian)
Chief Executive Officer: Jon Kamen (@radical.media)
Chief Technology Officer: Evan Schechtman (@radical.media)
Chief Creative Officer: James Spindler (@radical.media)
Senior Producer: Bryan Rodman (@radical.media)
Lead Ios Developer: Michael Romaszewicz (@radical.media)
Group Creative Director: Brent Eveleth (@radical.media)
Design Director: Fredric Simon (@radical.media)
Producer: Laura March (@radical.media)
Designer: Ryan Cuppernull (@radical.media)
Production Designer: Eddie Crutcher (@radical.media)
Senior Ios Developer: Praveen Sharma (@radical.media)
Information Architect: Peter Gallo (@radical.media)
Gallery Director: Melissa Lazarov (Gagosian)
Publications Director: Alison Mcdonald (Gagosian)

Brief Explanation
The Gagosian App for iPads is the first free app of its kind to provide exclusive access to distinguished artists from around the world, giving the user the ability to explore art in an entirely new way. With its 360-degree views and 3-D exploration of actual galleries, an art lover, collector or student can tour the Gagosian gallery in London, Paris or New York from their apartment in Prague or LA.

Organized around current Gagosian exhibitions, the app offers a wealth of information and historical knowledge in multiple audiovisual formats, immersing users in an interactive art experience that entertains and educates.

Leveraging the gestural interface of the iPad, the app allows users to experience art in new ways, from gigapixel zoom to touch-based 180 and 360-degree virtual reality.

Site: Richard Serra 360 Immersive Experience
The cavernous gallery exploration of Richard Sera’s Cycle and Junction sculptures is re-created with a virtual walk through in the app.

Layers of artwork can be peeled away, inviting the viewer to discover how art is created, evolving from sketch to colorisation to completion.

Site: Jon Currin or Roy Lichtenstein Sketch Viewers
Compare the initial sketches of an artist’s work to their finished piece by simply scrolling over the image.

Since viewing and interpreting art is a personal experience, exploration is encouraged, as users are drawn in to discover, get lost, rediscover and create all on their own. Innovative technologies allow our users to touch, feel and learn.

Site: Damien Hirst's Dynamically Generative Spot Paintings
Create new combinations of Damien Hirst’s spot paintings by leveraging the iPad’s gyroscope technology. Simply tilt the device to see the dots fluidly change color within Mr. Hirst’s pre-set color scheme.

The HD resolution images displayed in app allow users to look at the artwork so closely that they can see the brushwork and nearly feel the texture of the works created by world renowned and widely respected artists. Bold, innovative, creative, and totally unique, the Gagosian app brings the world's most unique fine art collections into the living rooms of the art lover, the collector, the creative, and those simply interested in observing the beauty of innovative thinking.