TWEETBOOKS by Ogilvy & Mather Mexico for Gandhi Bookstores

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TWEETBOOKS

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Industry Books
Media Print, Magazine & Newspaper
Market Mexico
Agency Ogilvy & Mather Mexico
Creative Director Carlos Holcombe, Abraham Quintana Garay
Art Director Mario Flores, Jaime Gonzalez - Renato Valdes
Copywriter Osiel Díaz, Gonzalo Fragoso, Michael Sánchez, César Said Pérez Rubio
Released February 2010

Credits & Description

Category: Best Digitally Led Integrated Campaign
Advertiser: GANDHI BOOKSTORES
Product/Service: BOOKSTORES
Agency: OGILVY MEXICO
Date of First Appearance: Feb 26 2010 12:00AM
Entrant Company: OGILVY MEXICO, MEXICO
Entry URL: http://200.52.76.195/gandhitweetlibros_2/index.html
Vice President & Creative Services Director: José Montalvo (Ogilvy México)
General Creative Director: Miguel Angel Ruíz (Ogilvy México)
Creative Director: Abraham Quintana Garay (Ogilvy México)
Creative Director: Carlos Holcombe (Ogilvy México)
Art Director: Jaime González (Ogilvy México)
Art Director: Mario Flores (Ogilvy México)
Motion Designer: Ricardo García (Ogilvy México)
Copywriter: Michael Sánchez (Ogilvy México)
Copywriter: Said Pérez (Ogilvy México)
Copywriter: Gonzalo Fragoso (Ogilvy México)
Copywriter: Osiel Díaz (Ogilvy México)
Digital Strategy Director: Luis Falconi (Ogilvy México)
Project Manager: Paula Bochides (Ogilvy México)
Account Director: Paola Mayoral (Ogilvy México)

English Synopsis
Gandhi Bookstores (GB) has always found innovative ways of bringing people closer to books. This time, GB, took advantage of social networks to create Tweetbooks: Read a complete book following its characters through your Twitter timeline. The first book: The Little Prince, by Antoine de Saint–Exupéry. A Twitter account and avatar were created for each of the 13 characters. Each character tweeted adapted lines from the original script, satisfying Twitter´s needs. That's how, day by day and tweet by tweet, the full story was narrated. To enrich the experience, Twitter tools were used, such as Twitpic and Formspring.