X by Ogilvy & Mather Mexico for Gandhi Bookstores

X

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Industry Book store
Media Print, Magazine & Newspaper
Market Mexico
Agency Ogilvy & Mather Mexico
Copywriter Agustín Vélez
Illustrator Victor Alvarado
Released February 2012

Credits & Description

Category: Retail Stores
Advertiser: GANDHI BOOKSTORES
Product/Service: GANDHI BOOKSTORES
Agency: OGILVY MEXICO
Chief Creative Officer: José Montalvo/Miguel Angel Ruiz
Creative Director: Agustín Vélez/Victor Alvarado
Copywriter: Agustín Vélez
Art Director: Víctor Alvarado
Illustrator: Víctor Alvarado
Other Credits: Based On The Book "historia De Las Letras" By Gregorio Salvador/Juan R. Lodares.

English Translation of Main Headlines
Meet the:

X.
The wild card.
A story behind each letter. Gandhi bookstores.