Gap Print I am GAP, 4 by Untitled Worldwide

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I am GAP, 4

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Industry Clothing
Media Print, Magazine & Newspaper
Market United States
Agency Untitled Worldwide
Photographer Valerio Spada
Released May 2017

Credits & Description

Category: Fashion
Media: Print
Brand: GAP
Agency: Untitled
Geo: United States
Advertising Agency: Untitled Worldwide, USA
Photographer / Director of Video and Photo: Valerio Spada
Published: May 2017
Description: The Gap Summer campaign takes diversity in marketing to a new level -- rather than using real models, street casting was used to find 20 widely diverse individuals from across the country, and footage was shot in 6 cities encompassing all typologies of environments: nature, rural, urban, and draped canvas. In today's fractured America, the campaign takes a strong stance for inclusivity of lifestyle and attitude.