Help us fill the emptiness, 5 by Cossette Montreal for Garde-Manger Pour Tous

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Help us fill the emptiness, 5

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Industry Public awareness, Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market Canada
Agency Cossette Montreal
Creative Director Antoine Bécotte, Anne-Claude Chénier
Art Director David Theroux
Copywriter Philippe Brassard
Photographer Olivier Staub
Released February 2017

Credits & Description

Category: Public Interest, NGO
Media: Print
Brand: Garde-Manger Pour Tous
Agency: Cossette
Geo: Canada
Advertising Agency: Cossette, Montreal, Canada
Creative Directors: Antoine Becotte, Anne-Claude Chenier
Art Director: David Theroux
Copywriter: Philippe Brassard
Photographer: Olivier Staub
Digital Artist: Jonathan Kempt
Published: February 2017
Description: During the last 30 years, the Garde-Manger Pour Tous (GMPT) has distributed more than 3,000 warm, balanced meals daily to 22 schools located in the disadvantaged neighbourhoods of Montreal. Despite their substantial impact on these children’s lives, the organization is still relatively unknown to the general public.
To celebrate the organization’s 30th anniversary, Cossette committed to creating a breakthrough promotion in order to strengthen the organization's reputation. By deploying a visually spectacular installation made up of 3,000 plates at the Place des Festivals in the Quartier des Spectacles in Montréal, we were able to attract attention from media and political personalities, thereby creating an effective platform for showcasing the value of GMPT.